According to eMarketer’s new report, The Blogosphere: A Mass Movement from Grass Roots, the number of people creating blogs in the US will reach over 35 million by 2012—roughly 16% of the Internet population. By 2012, more than 145 million people—67% of the US Internet population—will be reading blogs at least once a month, an increase up from a readership of 94 million in 2007, or 50% of Internet users.


All this attention is turning blogs into a business: US blog advertising will reach $746 million in 2012, up from $283 million in 2007.


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